Strategic Media Relations
(การสร้างความสัมพันธ์สื่ออย่างมีกลยุทธ์)
Definition
Strategic Media Relations (การสร้างความสัมพันธ์สื่ออย่างมีกลยุทธ์) Soft Skill
The ability to effectively plan and manage interactions with media outlets to build positive public perception and support organizational goals.
Expertise Level
Level 1
Basic
1. Understands the basics of media channels and their roles.
2. Can assist in responding to media inquiries with guidance.
3. Recognizes the importance of maintaining positive media relationships.
Level 2
Intermediate
1. Can develop and execute media engagement plans aligned with organizational objectives.
2. Builds and maintains relationships with various media representatives.
3. Effectively crafts and delivers key messages to media audiences.
Level 3
Advanced
1. Leads strategic media campaigns that influence public opinion and advance organizational goals.
2. Anticipates media trends and crisis situations to proactively manage reputation.
3. Advises leadership on media strategies and builds long-term media partnerships.
