Trade Marketing
(การตลาดเชิงการค้า)
Definition
Trade Marketing (การตลาดเชิงการค้า) Hard Skill
Trade Marketing involves strategies and tactics used to increase demand at the retailer, wholesaler, or distributor level rather than at the consumer level, focusing on building relationships and promoting products through trade channels.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of trade marketing and its role in the supply chain.
2. Can assist in executing simple trade marketing activities like in-store promotions.
3. Able to communicate basic product information to retailers and distributors.
Level 2
Intermediate
1. Develops and implements trade marketing plans targeting retail and distribution channels.
2. Analyzes sales data to optimize promotional strategies and trade spend.
3. Coordinates with sales teams and retailers to improve product visibility and availability.
Level 3
Advanced
1. Designs comprehensive trade marketing strategies aligned with overall business goals.
2. Leverages market insights and competitor analysis to drive innovation in trade programs.
3. Leads cross-functional teams to maximize trade investment ROI and strengthen channel partnerships.
