Visual Identity
(เอกลักษณ์ทางภาพ)
Definition
Visual Identity (เอกลักษณ์ทางภาพ) Hard Skill
Visual Identity refers to the collection of visual elements such as logos, colors, typography, and imagery that represent and distinguish a brand or organization, ensuring consistent and recognizable communication.
Expertise Level
Level 1
Basic
1. Understands basic components of visual identity like logos and colors.
2. Can recognize and describe common visual identity elements.
3. Follows existing brand guidelines in simple tasks.
Level 2
Intermediate
1. Can create or adapt visual identity elements consistent with brand guidelines.
2. Understands the impact of colors, typography, and imagery on brand perception.
3. Applies visual identity principles to various media formats effectively.
Level 3
Advanced
1. Designs comprehensive visual identity systems that enhance brand recognition.
2. Develops brand guidelines and ensures their consistent application across all channels.
3. Leads visual identity projects aligning strategic goals with creative execution.
