Visual Identity Design
(การออกแบบเอกลักษณ์ภาพลักษณ์)
Definition
Visual Identity Design (การออกแบบเอกลักษณ์ภาพลักษณ์) Hard Skill
Visual Identity Design is the process of creating a cohesive visual system that represents a brand or organization through elements such as logos, color schemes, typography, and imagery to communicate its values and personality.
Expertise Level
Level 1
Basic
1. Understands fundamental principles of visual identity and branding.
2. Can create simple logos and select basic color palettes.
3. Familiar with standard typography usage.
Level 2
Intermediate
1. Can develop cohesive visual identity systems including logos, typography, and color schemes.
2. Applies branding guidelines consistently across multiple media.
3. Uses design software proficiently to produce visual assets.
Level 3
Advanced
1. Leads the creation of comprehensive visual identity strategies aligned with brand vision.
2. Integrates advanced visual elements to enhance brand recognition across complex platforms.
3. Evaluates and refines visual identities based on market trends and user feedback.
