Visual Merchandising
(การจัดแสดงสินค้าเชิงภาพ)
Definition
Visual Merchandising (การจัดแสดงสินค้าเชิงภาพ) Hard Skill
Visual merchandising is the practice of strategically designing and arranging product displays and store layouts to attract customers and maximize sales.
Expertise Level
Level 1
Basic
1. Understands basic principles of product placement and store layout.
2. Can assist in setting up simple product displays.
3. Recognizes the importance of visual appeal in merchandising.
Level 2
Intermediate
1. Can design appealing product displays that align with brand identity.
2. Applies color theory and lighting techniques to enhance visual impact.
3. Analyzes customer behavior to optimize store layout and product placement.
Level 3
Advanced
1. Develops comprehensive visual merchandising strategies to drive sales growth.
2. Integrates market trends and customer insights into merchandising plans.
3. Leads and trains teams in executing impactful visual displays across multiple locations.
