Web Marketing Strategy
(กลยุทธ์การตลาดบนเว็บ)
Definition
Web Marketing Strategy (กลยุทธ์การตลาดบนเว็บ) Hard Skill
The ability to plan, develop, and execute marketing campaigns and initiatives using online platforms to achieve business goals and increase brand awareness.
Expertise Level
Level 1
Basic
1. Understands basic concepts of online marketing and its channels.
2. Can identify target audiences and simple marketing goals.
3. Familiar with common digital marketing tools and platforms.
Level 2
Intermediate
1. Can design and implement web marketing campaigns with clear objectives.
2. Analyzes campaign performance using data and adjusts strategies accordingly.
3. Applies SEO, SEM, and content marketing principles effectively.
Level 3
Advanced
1. Develops comprehensive web marketing strategies aligned with overall business goals.
2. Leverages advanced data analytics and customer insights for strategy optimization.
3. Integrates multiple digital channels and innovative technologies to maximize ROI.
