Web Strategy
(กลยุทธ์เว็บ)
Definition
Web Strategy (กลยุทธ์เว็บ) Soft Skill
The ability to plan, design, and implement effective web-based approaches to achieve organizational goals, enhancing user experience, engagement, and business outcomes.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of web presence and purpose.
2. Can identify basic web goals aligned with business needs.
3. Recognizes essential elements of user experience and website functionality.
Level 2
Intermediate
1. Develops web strategies that align with marketing and business objectives.
2. Analyzes user data and behavior to improve website engagement.
3. Incorporates SEO, content planning, and digital tools in strategy design.
Level 3
Advanced
1. Leads comprehensive web strategy integrating cross-channel digital marketing.
2. Utilizes advanced analytics and user insights to innovate and optimize web presence.
3. Aligns web initiatives with long-term business transformation and competitive advantage.
