XMPie
(เอ็กซ์เอ็มพาย)
Definition
XMPie (เอ็กซ์เอ็มพาย) Tool
XMPie is a software platform for creating personalized marketing campaigns by combining variable data printing (VDP) and digital communication tools to deliver tailored content across multiple channels.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of variable data printing and personalization.
2. Can navigate the XMPie user interface and perform simple operations.
3. Able to create basic personalized print jobs using predefined templates.
Level 2
Intermediate
1. Can design and customize personalized campaigns including print and digital outputs.
2. Able to integrate data sources and manage variable content dynamically.
3. Understands campaign workflows and can troubleshoot common issues.
Level 3
Advanced
1. Expert in creating complex multi-channel personalized marketing campaigns using advanced XMPie features.
2. Able to optimize campaign performance through scripting, automation, and integration with other marketing platforms.
3. Capable of training others and providing technical support on XMPie implementations.
