Business-to-Consumer (B2C)
(ธุรกิจสู่ผู้บริโภค (B2C))
Definition
Business-to-Consumer (B2C) (ธุรกิจสู่ผู้บริโภค (B2C)) Soft Skill
Business-to-Consumer (B2C) refers to the process where businesses sell products or services directly to individual customers for personal use, focusing on customer engagement, marketing strategies, and efficient service delivery.
Expertise Level
Level 1
Basic
1. Understands the basic concept of B2C business models.
2. Recognizes common customer needs in retail or service contexts.
3. Can assist in simple customer interactions and transactions.
Level 2
Intermediate
1. Applies suitable marketing strategies to engage consumers.
2. Manages customer relationships and feedback effectively.
3. Understands the sales cycle and customer purchasing behavior.
Level 3
Advanced
1. Leads the development of innovative B2C strategies to enhance customer experience.
2. Analyzes market trends and consumer data to drive business growth.
3. Designs integrated marketing campaigns and optimizes multi-channel sales.
