Client Retention Programs
(โปรแกรมการรักษาลูกค้า)
Definition
Client Retention Programs (โปรแกรมการรักษาลูกค้า) Soft Skill
Strategies and initiatives implemented by a company to maintain and enhance long-term relationships with existing customers, aiming to increase customer loyalty and reduce churn rates.
Expertise Level
Level 1
Basic
1. Understands the basic concepts and importance of client retention.
2. Can assist in executing simple retention activities such as follow-up communications.
3. Recognizes common reasons why clients may leave.
Level 2
Intermediate
1. Develops and implements client retention tactics and loyalty programs.
2. Analyzes client feedback and behavior to identify retention opportunities.
3. Measures effectiveness of retention activities and adjusts strategies accordingly.
Level 3
Advanced
1. Designs comprehensive client retention programs aligned with business goals.
2. Leverages data analytics and predictive models to anticipate client needs and prevent churn.
3. Leads cross-functional teams to implement innovative retention initiatives and foster long-term client relationships.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
Copyright © 2025 Skill Mapping.
This website is an official government agency site under the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation. It is established with the aim of improving the quality of management in the Office of the Permanent Secretary to meet public sector management standards, and is not intended for profit. If you find any information on this website that infringes intellectual property rights, please notify us so we can resolve the issue as soon as possible.