Client Retention Programs

(โปรแกรมการรักษาลูกค้า)

Definition

Client Retention Programs (โปรแกรมการรักษาลูกค้า) Soft Skill

Strategies and initiatives implemented by a company to maintain and enhance long-term relationships with existing customers, aiming to increase customer loyalty and reduce churn rates.

Expertise Level

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Level 1

Basic

1. Understands the basic concepts and importance of client retention.

2. Can assist in executing simple retention activities such as follow-up communications.

3. Recognizes common reasons why clients may leave.

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Level 2

Intermediate

1. Develops and implements client retention tactics and loyalty programs.

2. Analyzes client feedback and behavior to identify retention opportunities.

3. Measures effectiveness of retention activities and adjusts strategies accordingly.

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Level 3

Advanced

1. Designs comprehensive client retention programs aligned with business goals.

2. Leverages data analytics and predictive models to anticipate client needs and prevent churn.

3. Leads cross-functional teams to implement innovative retention initiatives and foster long-term client relationships.

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