Contact Centers

(ศูนย์บริการลูกค้า)

Definition

Contact Centers (ศูนย์บริการลูกค้า) Hard Skill

Contact Centers are centralized departments that manage customer communications through various channels such as phone, email, chat, and social media to provide support, resolve issues, and enhance customer satisfaction.

Expertise Level

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Level 1

Basic

1. Understands the basic functions and purpose of contact centers.

2. Can use common communication channels like phone and email to interact with customers.

3. Follows standard scripts and guidelines when handling customer inquiries.

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Level 2

Intermediate

1. Manages multiple communication channels including chat and social media effectively.

2. Handles complex customer issues with appropriate escalation procedures.

3. Utilizes contact center software and tools to track and document customer interactions.

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Level 3

Advanced

1. Designs and optimizes workflows and customer experience strategies within contact centers.

2. Analyzes performance data to improve service quality and operational efficiency.

3. Leads teams and implements innovations in technology and processes to enhance contact center effectiveness.

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Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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