Conversion Optimization
(การเพิ่มประสิทธิภาพการแปลง)
Definition
Conversion Optimization (การเพิ่มประสิทธิภาพการแปลง) Hard Skill
The process of improving a website or marketing funnel to increase the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
Expertise Level
Level 1
Basic
1. Understands basic concepts of conversion and conversion rates.
2. Can identify simple factors affecting user actions on a website.
3. Familiar with basic tools for tracking conversions.
Level 2
Intermediate
1. Able to analyze user behavior and identify areas for improvement.
2. Conducts A/B testing and interprets results to optimize conversion rates.
3. Uses analytical tools to monitor campaign and website performance.
Level 3
Advanced
1. Designs and implements comprehensive conversion strategies across multiple channels.
2. Utilizes advanced data analytics and user segmentation for targeted optimization.
3. Leads experimentation frameworks and continuously improves user journey to maximize conversions.
