Customer Experience
(ประสบการณ์ลูกค้า)
Definition
Customer Experience (ประสบการณ์ลูกค้า) Soft Skill
The ability to understand and enhance all interactions a customer has with a company, ensuring satisfaction, loyalty, and positive engagement.
Expertise Level
Level 1
Basic
1. Understands the importance of customer satisfaction.
2. Can handle basic customer interactions politely and effectively.
3. Recognizes common customer needs and concerns.
Level 2
Intermediate
1. Can manage complex customer interactions while maintaining a positive experience.
2. Proactively identifies customer needs and offers suitable solutions.
3. Gathers and utilizes customer feedback to improve service quality.
Level 3
Advanced
1. Designs and implements strategies to enhance overall customer experience.
2. Leads initiatives to build customer loyalty and long-term engagement.
3. Analyzes customer journey data to anticipate needs and personalize interactions.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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