Customer Experience

(ประสบการณ์ลูกค้า)

Definition

Customer Experience (ประสบการณ์ลูกค้า) Soft Skill

The ability to understand and enhance all interactions a customer has with a company, ensuring satisfaction, loyalty, and positive engagement.

Expertise Level

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Level 1

Basic

1. Understands the importance of customer satisfaction.

2. Can handle basic customer interactions politely and effectively.

3. Recognizes common customer needs and concerns.

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Level 2

Intermediate

1. Can manage complex customer interactions while maintaining a positive experience.

2. Proactively identifies customer needs and offers suitable solutions.

3. Gathers and utilizes customer feedback to improve service quality.

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Level 3

Advanced

1. Designs and implements strategies to enhance overall customer experience.

2. Leads initiatives to build customer loyalty and long-term engagement.

3. Analyzes customer journey data to anticipate needs and personalize interactions.

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Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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