Customer Loyalty
(ความภักดีของลูกค้า)
Definition
Customer Loyalty (ความภักดีของลูกค้า) Soft Skill
The ability to build and maintain strong, lasting relationships with customers that encourage repeat business and positive word-of-mouth.
Expertise Level
Level 1
Basic
1. Understands the importance of customer satisfaction.
2. Provides courteous and timely service to customers.
3. Recognizes repeat customers and addresses their basic needs.
Level 2
Intermediate
1. Builds rapport and trust with customers through personalized interactions.
2. Resolves customer issues effectively to enhance satisfaction.
3. Encourages customer feedback and acts on it to improve service.
Level 3
Advanced
1. Develops long-term strategies to foster customer loyalty and retention.
2. Leverages customer insights and data to personalize experiences and anticipate needs.
3. Creates programs or initiatives to reward and recognize loyal customers.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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