Customer Loyalty Management
(การจัดการความภักดีของลูกค้า)
Definition
Customer Loyalty Management (การจัดการความภักดีของลูกค้า) Hard Skill
Customer Loyalty Management involves strategies and practices aimed at building, maintaining, and enhancing long-term relationships with customers to encourage repeat business and brand advocacy.
Expertise Level
Level 1
Basic
1. Understands basic concepts of customer loyalty and retention.
2. Can identify common customer needs and preferences.
3. Familiar with simple tools for tracking customer interactions.
Level 2
Intermediate
1. Implements customer segmentation to tailor loyalty initiatives.
2. Analyzes customer data to identify trends and opportunities for engagement.
3. Develops and manages loyalty programs to improve customer retention.
Level 3
Advanced
1. Designs comprehensive customer loyalty strategies aligned with business goals.
2. Leverages advanced analytics and CRM systems to predict customer behavior.
3. Leads initiatives that drive brand advocacy and maximize customer lifetime value.
