Customer Relationship Management
(การบริหารลูกค้าสัมพันธ์)
Definition
Customer Relationship Management (การบริหารลูกค้าสัมพันธ์) Soft Skill
The skill of managing a company’s interactions with current and potential customers using strategies, technologies, and communication to improve customer satisfaction and loyalty.
Expertise Level
Level 1
Basic
1. Understands basic CRM concepts and tools.
2. Can perform simple data entry and customer information updates.
3. Follows standard procedures for customer communication.
Level 2
Intermediate
1. Uses CRM software to manage customer interactions effectively.
2. Analyzes customer data to identify trends and needs.
3. Supports development of personalized communication strategies.
Level 3
Advanced
1. Develops and implements comprehensive CRM strategies to enhance customer loyalty.
2. Integrates multi-channel communication for a seamless customer experience.
3. Leverages advanced analytics to drive strategic business decisions and improve customer satisfaction.
