Customer Retention
(การรักษาลูกค้า)
Definition
Customer Retention (การรักษาลูกค้า) Soft Skill
The ability to maintain and strengthen long-term relationships with customers by ensuring satisfaction and loyalty, ultimately increasing repeat business and reducing churn.
Expertise Level
Level 1
Basic
1. Understands the importance of customer retention.
2. Can follow up with customers after service or purchase.
3. Responds to basic customer inquiries and feedback.
Level 2
Intermediate
1. Builds rapport and trust with customers to encourage repeat business.
2. Analyzes customer feedback to identify areas for improvement.
3. Implements basic strategies to enhance customer satisfaction and loyalty.
Level 3
Advanced
1. Develops and executes strategic plans to maximize customer lifetime value.
2. Leverages data analytics to predict churn and proactively address customer needs.
3. Leads initiatives to create exceptional customer experiences and foster long-term loyalty.
