Direct Marketing
(การตลาดโดยตรง)
Definition
Direct Marketing (การตลาดโดยตรง) Hard Skill
Direct Marketing is a strategy that involves communicating directly with targeted consumers to promote products or services, aiming to generate immediate responses or transactions.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of direct marketing.
2. Can identify key direct marketing channels such as email, SMS, and direct mail.
3. Assists in the execution of simple direct marketing campaigns.
Level 2
Intermediate
1. Plans and manages direct marketing campaigns with clear objectives.
2. Uses customer data to segment and target specific audiences.
3. Monitors campaign performance and optimizes based on results.
Level 3
Advanced
1. Develops comprehensive direct marketing strategies aligned with business goals.
2. Leverages advanced data analytics and personalization techniques to enhance customer engagement.
3. Integrates multi-channel direct marketing efforts for maximum impact and ROI.
