E-commerce Optimization
(การปรับแต่งอีคอมเมิร์ซ)
Definition
E-commerce Optimization (การปรับแต่งอีคอมเมิร์ซ) Hard Skill
The process of enhancing an online store's performance by improving user experience, increasing conversion rates, and maximizing sales through data-driven strategies and technical improvements.
Expertise Level
Level 1
Basic
1. Understands basic e-commerce platform functionalities.
2. Can identify simple issues affecting user experience and sales.
3. Familiar with common website metrics like traffic and bounce rates.
Level 2
Intermediate
1. Analyzes user behavior data to identify improvement opportunities.
2. Implements A/B testing to optimize conversion rates.
3. Optimizes product pages and checkout processes for better usability.
Level 3
Advanced
1. Develops and executes comprehensive optimization strategies integrating SEO, UX, and marketing.
2. Utilizes advanced analytics and automation tools to personalize user experience and increase sales.
3. Leads cross-functional teams to drive continuous improvement and innovation in the e-commerce platform.
