Email Marketing
(การตลาดผ่านอีเมล)
Definition
Email Marketing (การตลาดผ่านอีเมล) Hard Skill
Email Marketing is the use of email to promote products or services, engage customers, and build brand loyalty through targeted and personalized messages.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of email marketing and common terminology.
2. Can create simple email campaigns using basic templates.
3. Able to send emails to a contact list and track basic metrics such as open rates.
Level 2
Intermediate
1. Designs targeted email campaigns with segmentation and personalization.
2. Analyzes campaign performance using metrics like click-through and conversion rates.
3. Uses A/B testing to optimize email subject lines and content.
Level 3
Advanced
1. Develops comprehensive email marketing strategies integrated with multi-channel campaigns.
2. Leverages advanced automation workflows for customer journey mapping.
3. Uses data analytics and predictive modeling to maximize engagement and ROI.
