Email Strategy
(กลยุทธ์อีเมล)
Definition
Email Strategy (กลยุทธ์อีเมล) Hard Skill
Email Strategy involves planning, creating, and managing email campaigns to effectively engage audiences, increase conversions, and build customer relationships.
Expertise Level
Level 1
Basic
1. Understands basic principles of email marketing.
2. Can create simple email templates and send emails to a defined list.
3. Familiar with common email terminology and tools.
Level 2
Intermediate
1. Can segment audiences and personalize email content.
2. Able to analyze email campaign metrics such as open and click rates.
3. Understands the importance of compliance with email regulations (e.g., CAN-SPAM).
Level 3
Advanced
1. Designs comprehensive email strategies aligned with overall marketing goals.
2. Implements A/B testing and automation workflows to optimize campaign performance.
3. Integrates email strategy with other digital marketing channels for cohesive customer journeys.
