employer branding
(การสร้างตราสินค้าผู้ว่าจ้าง)
Definition
employer branding (การสร้างตราสินค้าผู้ว่าจ้าง) Soft Skill
The process of promoting a company’s reputation as an employer to attract, engage, and retain talented employees by communicating its culture, values, and benefits.
Expertise Level
Level 1
Basic
1. Understands the concept and importance of employer branding.
2. Can identify key elements that make an organization attractive to potential employees.
3. Assists in communicating basic company values and culture.
Level 2
Intermediate
1. Develops and implements employer branding strategies aligned with company goals.
2. Creates content and campaigns to enhance the company’s image among job seekers.
3. Coordinates with HR and marketing teams to maintain consistent branding messages.
Level 3
Advanced
1. Leads employer branding initiatives to position the company as a top employer in the industry.
2. Analyzes market trends and employee feedback to continuously refine branding strategies.
3. Builds strong relationships with internal stakeholders and external partners to promote authentic brand advocacy.
