End User Research
(การวิจัยผู้ใช้ปลายทาง)
Definition
End User Research (การวิจัยผู้ใช้ปลายทาง) Hard Skill
The process of understanding the needs, behaviors, and motivations of end users through various research methods to improve product design and user experience.
Expertise Level
Level 1
Basic
1. Can identify basic user needs through simple observation and feedback.
2. Understands fundamental concepts of user research and its importance.
3. Assists in collecting user data using straightforward methods like surveys or interviews.
Level 2
Intermediate
1. Conducts structured user research including interviews, surveys, and usability testing.
2. Analyzes user data to identify patterns and common pain points.
3. Applies research findings to suggest meaningful improvements in product design.
Level 3
Advanced
1. Designs comprehensive end user research strategies tailored to project goals.
2. Synthesizes complex user data to uncover deep insights and latent needs.
3. Leads cross-functional teams in integrating user research into the product development lifecycle.
