Experience Design

(การออกแบบประสบการณ์)

Definition

Experience Design (การออกแบบประสบการณ์) Hard Skill

The process of creating meaningful and engaging interactions and environments that enhance the user’s overall experience with a product or service.

Expertise Level

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Level 1

Basic

1. Understands basic principles of user experience and design.

2. Can identify key touchpoints in simple user interactions.

3. Applies basic feedback to improve experience design.

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Level 2

Intermediate

1. Analyzes user needs and behaviors to inform design choices.

2. Creates user journeys and prototypes to enhance experience.

3. Incorporates feedback and testing results to refine designs.

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Level 3

Advanced

1. Designs comprehensive multi-channel experiences that align with business goals.

2. Leads strategic initiatives to innovate and personalize user interactions.

3. Evaluates and integrates advanced tools and methodologies to optimize experience design.

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Ministry of Higher Education

Science, Research and Innovation

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328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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