Key Account Acquisition & Retention
(การได้มาและรักษาลูกค้าหลัก)
Definition
Key Account Acquisition & Retention (การได้มาและรักษาลูกค้าหลัก) Soft Skill
The ability to identify, acquire, and maintain strategic relationships with key clients to drive business growth and long-term loyalty.
Expertise Level
Level 1
Basic
1. Understands the importance of key accounts to the business.
2. Can identify potential key clients with guidance.
3. Assists in basic client communication and follow-ups.
Level 2
Intermediate
1. Proactively seeks and acquires new key accounts.
2. Builds and maintains positive relationships with key clients.
3. Addresses client needs and resolves common issues effectively.
Level 3
Advanced
1. Develops strategic plans for key account growth and retention.
2. Leverages deep client insight to tailor solutions and increase loyalty.
3. Leads negotiations and handles complex challenges to secure long-term partnerships.
