Key Account Development
(การพัฒนาลูกค้ารายสำคัญ)
Definition
Key Account Development (การพัฒนาลูกค้ารายสำคัญ) Hard Skill
The strategic process of building and maintaining strong, long-term relationships with key clients to drive business growth and maximize revenue opportunities.
Expertise Level
Level 1
Basic
1. Understands the basics of key account management and client segmentation.
2. Can maintain regular communication with assigned key accounts.
3. Collects and records relevant client information and needs.
Level 2
Intermediate
1. Develops customized strategies to meet key account needs.
2. Builds stronger trust and rapport with key clients through proactive engagement.
3. Identifies opportunities for upselling and cross-selling within key accounts.
Level 3
Advanced
1. Leads strategic planning for key account growth and long-term partnership development.
2. Coordinates cross-functional teams to deliver tailored solutions to key clients.
3. Analyzes market and client data to anticipate client needs and competitive threats.
