Key Account Management
(การจัดการลูกค้าหลัก)
Definition
Key Account Management (การจัดการลูกค้าหลัก) Soft Skill
The skill of strategically managing and nurturing relationships with important clients to maximize long-term business value and ensure customer satisfaction.
Expertise Level
Level 1
Basic
1. Understands the concept of key accounts and their importance.
2. Can maintain regular communication with assigned key accounts.
3. Familiar with basic customer needs and expectations.
Level 2
Intermediate
1. Can develop and execute account plans to meet client objectives.
2. Builds strong professional relationships and trust with key accounts.
3. Identifies growth opportunities and addresses client concerns proactively.
Level 3
Advanced
1. Leads strategic initiatives to expand key account business and partnerships.
2. Effectively negotiates complex contracts to benefit both parties.
3. Anticipates industry trends and adapts account strategies accordingly.
