Marketing Automation
(ระบบการตลาดอัตโนมัติ)
Definition
Marketing Automation (ระบบการตลาดอัตโนมัติ) Soft Skill
The use of software and technology to automate marketing tasks and workflows, improving efficiency and personalizing customer interactions.
Expertise Level
Level 1
Basic
1. Understands basic concepts of marketing automation tools.
2. Can perform simple automated campaigns such as email scheduling.
3. Familiar with common marketing platforms and their functionalities.
Level 2
Intermediate
1. Able to design and execute multi-channel automated marketing campaigns.
2. Can segment audiences and personalize marketing messages using automation.
3. Monitors and analyzes campaign performance to optimize results.
Level 3
Advanced
1. Develops comprehensive marketing automation strategies integrated with CRM and sales.
2. Implements advanced workflows including lead scoring and behavior-triggered actions.
3. Utilizes data analytics and AI to continuously enhance automation effectiveness.
