Menu Development

(การพัฒนาเมนู)

Definition

Menu Development (การพัฒนาเมนู) Hard Skill

Menu development is the process of designing and planning a selection of food and beverage items to meet customer preferences, operational capabilities, and business goals.

Expertise Level

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Level 1

Basic

1. Understands basic menu categories and item types.

2. Can assist in compiling simple menus under guidance.

3. Able to recognize common ingredients and preparation methods.

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Level 2

Intermediate

1. Designs balanced menus considering flavor, cost, and nutritional value.

2. Selects ingredients and portions appropriate for target customers.

3. Collaborates with kitchen staff to ensure menu feasibility and quality.

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Level 3

Advanced

1. Develops innovative and market-driven menu concepts.

2. Analyzes sales data and customer feedback to optimize menu offerings.

3. Integrates culinary trends and operational efficiency in menu planning.

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Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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