Menu Engineering
(การวางแผนเมนู)
Definition
Menu Engineering (การวางแผนเมนู) Hard Skill
Menu Engineering is the systematic analysis and design of a restaurant's menu to maximize profitability and optimize customer satisfaction by evaluating item popularity and contribution margins.
Expertise Level
Level 1
Basic
1. Understands basic concepts of menu design and item categorization.
2. Can identify popular menu items and basic pricing strategies.
3. Familiar with simple contribution margin calculations.
Level 2
Intermediate
1. Can analyze menu item performance using sales data and contribution margins.
2. Applies menu engineering matrix to classify items by profitability and popularity.
3. Makes informed decisions to adjust pricing and placement for better sales.
Level 3
Advanced
1. Can design optimized menus integrating cost control, customer preferences, and sales trends.
2. Leads strategic menu revisions to improve profitability and market positioning.
3. Utilizes advanced analytics and forecasting for continuous menu improvement.
