Multi-Channel Marketing
(การตลาดหลายช่องทาง)
Definition
Multi-Channel Marketing (การตลาดหลายช่องทาง) Hard Skill
Multi-Channel Marketing involves promoting products or services across various communication channels to reach and engage customers effectively.
Expertise Level
Level 1
Basic
1. Understands the concept of multiple marketing channels.
2. Can identify common marketing channels such as social media, email, and direct mail.
3. Assists in executing simple marketing campaigns across one or two channels.
Level 2
Intermediate
1. Plans and manages campaigns using multiple marketing channels effectively.
2. Coordinates messages and branding consistently across channels.
3. Analyzes performance metrics to optimize channel effectiveness.
Level 3
Advanced
1. Develops integrated multi-channel marketing strategies aligned with business goals.
2. Leverages advanced tools to automate and personalize campaigns across channels.
3. Evaluates and adapts marketing approaches based on customer behavior insights and ROI analysis.
