Multi-channel Retail
(การค้าปลีกหลายช่องทาง)
Definition
Multi-channel Retail (การค้าปลีกหลายช่องทาง) Hard Skill
The practice of selling products or services through multiple channels such as physical stores, online platforms, mobile apps, and social media to reach a wider customer base and enhance the shopping experience.
Expertise Level
Level 1
Basic
1. Understands the concept of multi-channel retail.
2. Can identify common retail channels such as physical stores and online stores.
3. Familiar with basic customer interaction through one or two sales channels.
Level 2
Intermediate
1. Manages inventory and sales across multiple channels effectively.
2. Coordinates marketing and promotions for different sales platforms.
3. Analyzes customer behavior and sales data from multiple channels to optimize performance.
Level 3
Advanced
1. Designs and implements integrated multi-channel retail strategies.
2. Leverages technology solutions to create seamless customer experiences across all channels.
3. Uses advanced analytics and customer insights to drive strategic decisions and personalized marketing.
