Online Reputation Management
(การจัดการชื่อเสียงออนไลน์)
Definition
Online Reputation Management (การจัดการชื่อเสียงออนไลน์) Hard Skill
The practice of monitoring, influencing, and controlling an individual’s or organization’s reputation on the internet through various strategies and tools to ensure a positive public perception.
Expertise Level
Level 1
Basic
1. Understands the importance of online reputation and its impact.
2. Can monitor basic online mentions and reviews using simple tools.
3. Responds to straightforward feedback professionally and timely.
Level 2
Intermediate
1. Implements strategies to improve and maintain a positive online image.
2. Uses advanced monitoring tools to analyze sentiment and trends.
3. Manages and mitigates negative content effectively with timely communication.
Level 3
Advanced
1. Develops comprehensive online reputation management plans aligned with business goals.
2. Leverages analytics and SEO techniques to proactively shape online presence.
3. Coordinates cross-functional teams to address complex reputation crises and rebuild trust.
