Product Knowledge
(ความรู้เกี่ยวกับผลิตภัณฑ์)
Definition
Product Knowledge (ความรู้เกี่ยวกับผลิตภัณฑ์) Hard Skill
Product Knowledge is the understanding of the features, benefits, uses, and specifications of products offered by a company, enabling effective communication and support to customers.
Expertise Level
Level 1
Basic
1. Knows basic features and functions of key products.
2. Can explain simple product details to customers.
3. Understands common product uses.
Level 2
Intermediate
1. Understands product specifications and variations.
2. Can compare products and highlight benefits for different customer needs.
3. Able to answer common technical questions about products.
Level 3
Advanced
1. Possesses deep knowledge of all product lines and their market positioning.
2. Can train others on product details and advanced features.
3. Able to provide strategic recommendations based on product knowledge to improve sales and customer satisfaction.
