Programmatic Media Buying
(การซื้อสื่อแบบโปรแกรมเมติก)
Definition
Programmatic Media Buying (การซื้อสื่อแบบโปรแกรมเมติก) Hard Skill
Programmatic Media Buying is the automated process of purchasing digital advertising space using software and algorithms to target specific audiences efficiently and in real time.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of digital advertising and programmatic concepts.
2. Can identify common platforms used for programmatic media buying.
3. Familiar with basic terms like DSP, SSP, and RTB.
Level 2
Intermediate
1. Able to set up and manage programmatic campaigns on DSP platforms.
2. Can analyze campaign performance metrics and optimize targeting criteria.
3. Understands data management platforms (DMP) and audience segmentation.
Level 3
Advanced
1. Designs and executes complex programmatic strategies integrating multiple platforms and data sources.
2. Utilizes advanced data analytics and machine learning to enhance targeting and bidding strategies.
3. Manages budgets and optimizes media buying for maximum ROI and business impact.
