Retail Marketing
(การตลาดค้าปลีก)
Definition
Retail Marketing (การตลาดค้าปลีก) Hard Skill
Retail Marketing involves strategies and tactics used to promote and sell products directly to consumers in retail environments, focusing on customer engagement, product placement, and sales optimization.
Expertise Level
Level 1
Basic
1. Understands basic retail marketing concepts and terminology.
2. Can assist with simple promotional activities in-store.
3. Recognizes common customer buying behaviors.
Level 2
Intermediate
1. Develops and implements retail promotions to drive sales.
2. Analyzes customer data to target marketing efforts effectively.
3. Coordinates product placement and merchandising strategies.
Level 3
Advanced
1. Designs comprehensive retail marketing campaigns integrating multiple channels.
2. Leads market research to anticipate trends and customer needs.
3. Optimizes customer experience and sales through strategic planning and data-driven decisions.
