Sensory Evaluation
(การประเมินทางประสาทสัมผัส)
Definition
Sensory Evaluation (การประเมินทางประสาทสัมผัส) Hard Skill
Sensory Evaluation is the scientific discipline used to evoke, measure, analyze, and interpret reactions to characteristics of products as perceived by the senses of sight, smell, taste, touch, and hearing.
Expertise Level
Level 1
Basic
1. Understands the basic principles of sensory evaluation.
2. Can identify and describe simple sensory attributes such as taste and smell.
3. Familiar with common sensory testing environments and procedures.
Level 2
Intermediate
1. Can conduct standardized sensory tests following established protocols.
2. Able to evaluate multiple sensory attributes and distinguish subtle differences.
3. Understands basic statistical analysis to interpret sensory data.
Level 3
Advanced
1. Designs and validates complex sensory evaluation studies.
2. Applies advanced sensory techniques and data analysis to guide product development.
3. Interprets and integrates sensory data with consumer insights and market research.
