Service Design

(การออกแบบบริการ)

Definition

Service Design (การออกแบบบริการ) Hard Skill

Service Design is the process of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.

Expertise Level

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Level 1

Basic

1. Understands the fundamental concepts of service design.

2. Can identify basic service components and customer touchpoints.

3. Familiar with common tools like customer journey mapping.

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Level 2

Intermediate

1. Able to analyze and map complex service processes.

2. Designs solutions that enhance user experience and service delivery.

3. Collaborates effectively with cross-functional teams in service planning.

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Level 3

Advanced

1. Leads the development and implementation of innovative service designs.

2. Integrates customer insights and business goals into comprehensive service strategies.

3. Evaluates and optimizes service performance continuously based on feedback and data.

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Ministry of Higher Education

Science, Research and Innovation

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328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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