Social Media Communications
(การสื่อสารผ่านโซเชียลมีเดีย)
Definition
Social Media Communications (การสื่อสารผ่านโซเชียลมีเดีย) Soft Skill
The ability to effectively create, share, and engage with content on social media platforms to build relationships and communicate messages clearly.
Expertise Level
Level 1
Basic
1. Understands basic functions of popular social media platforms.
2. Can compose simple and clear messages suitable for social media.
3. Able to respond politely to comments and messages.
Level 2
Intermediate
1. Creates engaging and relevant content tailored for different social media audiences.
2. Monitors interactions and manages social media conversations effectively.
3. Uses basic analytics tools to assess engagement and optimize posts.
Level 3
Advanced
1. Develops strategic communication plans for social media campaigns.
2. Manages brand reputation and handles crisis communications on social media effectively.
3. Analyzes detailed social media metrics to drive continuous improvement and audience growth.
