Social Media Management
(การจัดการโซเชียลมีเดีย)
Definition
Social Media Management (การจัดการโซเชียลมีเดีย) Hard Skill
The skill of creating, scheduling, analyzing, and engaging with content across social media platforms to build and maintain a brand's presence.
Expertise Level
Level 1
Basic
1. Understands basic functions of major social media platforms.
2. Can create and post simple content consistently.
3. Familiar with scheduling tools for posting.
Level 2
Intermediate
1. Analyzes audience engagement and adjusts content strategies accordingly.
2. Manages multiple social media accounts effectively.
3. Uses insights to optimize posting times and content relevancy.
Level 3
Advanced
1. Develops comprehensive social media campaigns aligned with brand goals.
2. Leverages advanced analytics and tools to drive growth and engagement.
3. Manages crisis communication and community feedback professionally.
