Solution Selling
(การขายแบบมุ่งเน้นโซลูชั่น)
Definition
Solution Selling (การขายแบบมุ่งเน้นโซลูชั่น) Soft Skill
Solution Selling is a sales approach focused on understanding the customer's needs and providing tailored solutions that address their specific problems and challenges.
Expertise Level
Level 1
Basic
1. Understands basic principles of solution selling.
2. Can identify customer's explicit needs and challenges.
3. Communicates product features as potential solutions.
Level 2
Intermediate
1. Analyzes customer's underlying problems to recommend appropriate solutions.
2. Develops customized proposals that align with customer needs.
3. Builds rapport and engages effectively with diverse stakeholders.
Level 3
Advanced
1. Leads complex solution selling cycles involving multiple stakeholders.
2. Integrates deep industry knowledge to design innovative solutions.
3. Influences customer decision-making through strategic value demonstration.
