Strategic Communications
(การสื่อสารเชิงกลยุทธ์)
Definition
Strategic Communications (การสื่อสารเชิงกลยุทธ์) Soft Skill
The ability to plan, craft, and deliver messages effectively to achieve specific organizational goals and influence target audiences.
Expertise Level
Level 1
Basic
1. Understands basic communication principles and channels.
2. Can convey simple messages clearly and concisely.
3. Recognizes the importance of audience awareness in communication.
Level 2
Intermediate
1. Plans communication efforts aligned with organizational objectives.
2. Tailors messages to different audiences effectively.
3. Utilizes multiple communication platforms to enhance engagement.
Level 3
Advanced
1. Develops and leads comprehensive strategic communication plans.
2. Anticipates and manages communication risks and crises.
3. Measures and analyzes communication impact to guide future strategies.
