User Experience Testing
(การทดสอบประสบการณ์ผู้ใช้)
Definition
User Experience Testing (การทดสอบประสบการณ์ผู้ใช้) Soft Skill
The process of evaluating a product or service by testing it with representative users to identify usability issues and improve overall user satisfaction.
Expertise Level
Level 1
Basic
1. Understands basic concepts of user experience and usability testing.
2. Can assist in conducting simple usability tests under supervision.
3. Able to collect basic user feedback during testing sessions.
Level 2
Intermediate
1. Can design and execute structured user experience tests independently.
2. Able to analyze user behavior and identify common usability issues.
3. Provides actionable recommendations to improve user satisfaction.
Level 3
Advanced
1. Leads comprehensive user experience testing projects across multiple platforms.
2. Utilizes advanced methodologies such as A/B testing, eye tracking, and heatmaps.
3. Integrates test results into strategic design decisions to maximize user engagement.
