User Journeys
(เส้นทางผู้ใช้)
Definition
User Journeys (เส้นทางผู้ใช้) Soft Skill
User Journeys refer to the visual or narrative representation of the steps a user takes to achieve a goal within a product or service, highlighting their experiences, emotions, and pain points.
Expertise Level
Level 1
Basic
1. Can identify key user actions and goals in simple scenarios.
2. Understands the concept of user journey and its purpose.
3. Can outline straightforward step-by-step user interactions.
Level 2
Intermediate
1. Can create detailed user journeys including user emotions and pain points.
2. Identifies multiple user personas and their specific interactions.
3. Uses user journeys to highlight areas for product or service improvement.
Level 3
Advanced
1. Can design comprehensive, multi-channel user journeys with complex scenarios.
2. Integrates user journeys with data analytics and feedback for strategic decisions.
3. Leads workshops or teams in developing user-centered journey maps to improve overall user experience.
