User Research
(การวิจัยผู้ใช้)
Definition
User Research (การวิจัยผู้ใช้) Soft Skill
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods to inform product design and development.
Expertise Level
Level 1
Basic
1. Understands the purpose and basic methods of user research.
2. Can assist in simple data collection such as surveys and interviews.
3. Recognizes basic user needs and pain points.
Level 2
Intermediate
1. Conducts user research independently using a variety of methods.
2. Analyzes user data to identify patterns and insights.
3. Communicates research findings effectively to stakeholders.
Level 3
Advanced
1. Designs comprehensive user research strategies aligned with product goals.
2. Synthesizes complex data to generate actionable recommendations.
3. Leads cross-functional teams in integrating user insights into design and development.
