UX Research
(การวิจัยประสบการณ์ผู้ใช้)
Definition
UX Research (การวิจัยประสบการณ์ผู้ใช้) Hard Skill
The systematic study of users and their behaviors to gather insights that inform the design and improvement of user experiences in products or services.
Expertise Level
Level 1
Basic
1. Understands basic UX research methods such as surveys and interviews.
2. Can assist in data collection and basic user observation.
3. Able to document research findings clearly.
Level 2
Intermediate
1. Can plan and conduct user research using multiple qualitative and quantitative methods.
2. Analyzes user data to identify pain points and user needs.
3. Communicates insights effectively to design and product teams.
Level 3
Advanced
1. Leads complex UX research projects integrating multiple data sources.
2. Develops strategic recommendations based on deep user insights.
3. Influences product strategy and design decisions through research findings.
