Value-Added Services (VAS)
(บริการที่เพิ่มคุณค่า (VAS))
Definition
Value-Added Services (VAS) (บริการที่เพิ่มคุณค่า (VAS)) Hard Skill
Value-Added Services (VAS) refer to additional features or services provided beyond the standard offerings to enhance the customer experience and add extra value to the core products or services.
Expertise Level
Level 1
Basic
1. Understands the concept and importance of Value-Added Services.
2. Can identify common VAS applicable in own industry.
3. Recognizes basic customer benefits from VAS.
Level 2
Intermediate
1. Able to design or recommend relevant VAS to improve product/service offerings.
2. Understands how to integrate VAS into business models for customer retention.
3. Analyzes customer needs to tailor VAS effectively.
Level 3
Advanced
1. Leads development and implementation of innovative VAS strategies to drive competitive advantage.
2. Evaluates market trends and customer feedback to continuously enhance VAS offerings.
3. Manages cross-functional teams to deliver integrated VAS across multiple channels.
