Web Analytics
(การวิเคราะห์เว็บ)
Definition
Web Analytics (การวิเคราะห์เว็บ) Hard Skill
The process of collecting, measuring, and analyzing web data to understand and optimize website performance and user behavior.
Expertise Level
Level 1
Basic
1. Understands basic web analytics concepts and terminology.
2. Can navigate common web analytics tools (e.g., Google Analytics).
3. Able to track simple metrics such as page views and sessions.
Level 2
Intermediate
1. Can set up and customize tracking codes and goals.
2. Analyzes user behavior and traffic sources to identify trends.
3. Generates reports to support marketing and website optimization.
Level 3
Advanced
1. Develops advanced analytics strategies incorporating multi-channel data.
2. Interprets complex data sets to guide business decisions and improve ROI.
3. Optimizes conversion funnels using A/B testing and segmentation.
